Physical Shops
Mtwapa Mall confectionery pilot: inventory, baskets, break-even, daily targets, and Ollama queue handoff.
Opening stock
KES 758,891
KES 1,129,695 retail value
Contribution
26.6%
32.8% weighted gross margin
Expansion target
KES 1,607,411
KES 53,580 per normal day
Catch-up target
KES 60,332
22 days remaining from 2026-09-09
M-Pesa Loyalty
- Program
- Lemonade Sweet Points
- Customer Key
- normalized_msisdn
- Earn Rate
- 1 point / KES 100
- Trigger
- mpesa_success
Sweet Offering Gaps
Lemonades and lemonade slushies
cold beverage / slush
phase_1_hero
The shop is called Lemonade and Mtwapa heat makes fresh lemonade, frozen lemonade, and lemonade slush a clearer fit than baked sweets.
Slushies, granita, and iced fruit drinks
cold beverage
phase_1_test
Uses coastal heat and local fruit availability to create a faster alternative to dairy shakes.
Sorbet, sherbet, and Italian ice cups
fruit ice / dairy-light frozen dessert
phase_1_batch_test
Fruit-led frozen cups broaden the ice cream offer without requiring wheat, baking, or hot prep.
Real fruit pops and ice pops
frozen moulded stick
phase_1_test
Uses local mango, passion, watermelon, pineapple, tamarind, and coconut in make-ahead batch form.
Affogato, coffee shakes, and mocha floats
coffee plus ice cream
phase_1_night_shift_test
Links coffee and ice cream so 24-hour trading has adult-oriented cold sweets without a bakery workflow.
Mars chocolate cold mix-ins and floats
cold topping / dessert drink
phase_1_addon
Uses quoted Snickers, Twix, Bounty, Mars, M&M's, Maltesers, and miniatures in cold cups, buckets, floats, and bottomless premium refills.
Local Coast sweets and nostalgia shelf
mabuyu, achari, tamarind, halwa, kaimati
phase_1_test
Differentiates Mtwapa from generic candy shops and supports tourism/local pride.
Sweet gift hampers and chocolate boxes
packaged confectionery
phase_1_online
Uses existing sweets, chocolate, and artisan lines to raise basket size.
Mini doughnuts and doughnut bites
warm bakery / display case
defer_partner_or_phase_3
Wheat and hot-prep workflow conflict with the cold-first launch unless supplied finished by a partner.
Cookies, brownies, and blondies
ambient bakery
defer_partner_or_phase_3
Wheat allergen and baking workflow should not distract from lemonade slushies, sorbet, and cold fruit drinks.
Mtwapa Mall F1
Mtwapa Mall, Mombasa/Kilifi Coast
Monthly occupancy
KES 71,340
Fixed OPEX
KES 135,000
Capex recovery
KES 96,250
Next shop fund
KES 125,000
151 buyers/day
KES 45,249 walk-in sales
17 deliveries/day
KES 15,083 online sales
1257 passers/day
at 12.0% conversion
Daily Basket Mix
KES 300 walk-in equivalent
202 baskets/day
KES 900 online equivalent
17 baskets/day
MTD sales
KES 280,100
8 closed trading days loaded
First Store Location Candidate Scorecard
| Candidate | Occupancy | Opening cash | Population | Basket | Sales/day | Adjacency | Decision |
|---|---|---|---|---|---|---|---|
Mtwapa Mall unit near supermarket anchor 125 buyers/day at 12.0% conversion | KES 49,653 | KES 311,155 | 113,000 2026 signal | KES 300 | KES 37,500 | Packaged confectionery plus ice cream cups, buckets, and selected lemonade slushies | Useful learning lab but unlikely to be the only answer for KES 1.5m monthly sales |
Mtwapa Town-centre matatu stage nightlife edge 210 buyers/day at 9.0% conversion | KES 21,750 | KES 105,000 | 113,000 2026 signal | KES 260 | KES 54,600 | Bottomless drink pass, lemonade slush, gum by kg, Juicy Fruit style gum, Mr Berry style gum, iced fruit drinks, and Mars mix-in cups | Best first-store candidate if security, water, power, and landlord controls check out |
Bamburi Bamburi / Nyali campus-residential corridor 225 buyers/day at 10.0% conversion | KES 25,852 | KES 125,000 | research 2026 signal | KES 240 | KES 54,000 | Campus and residential lemonade slush, gum by kg, ice cream cups, fruit pops, and late cold coffee floats | Add to Coast queue because it may combine student repeat with Nyali/Bamburi evening traffic |
Mombasa Campus and polytechnic corridor 240 buyers/day at 10.0% conversion | KES 22,968 | KES 118,000 | 1,390,000 2026 signal | KES 220 | KES 52,800 | KES 100-300 lemonade slushies, Dairyland-style ice cream benchmark, gum by kg, fruit pops, and chocolate as toppings | Strong candidate because low-ticket hydration can repeat daily and premises cash stays below mall level |
Mombasa CBD CBD waterfront and transport corridor 260 buyers/day at 8.0% conversion | KES 34,243 | KES 165,000 | 1,390,000 2026 signal | KES 250 | KES 65,000 | High-footfall lemonade slush, KES 100-300 ice cream cups, gum counter, waterfront hydration, and Mars mix-in desserts | High upside if rent and security are controlled; requires sharper queue management and anti-shrink controls |
Kilifi Campus town and transit corridor 165 buyers/day at 10.0% conversion | KES 16,078 | KES 82,000 | 155,000 2026 signal | KES 230 | KES 37,950 | Fruit lemonade slush, sorbet, sherbet, coconut, pineapple, mango pops, gum counter, and small packaged impulse shelf | Good lower-capital second test or first test if Mtwapa stage execution risk is too high |
Malindi Town tourism and transport corridor 230 buyers/day at 9.0% conversion | KES 22,272 | KES 108,000 | 155,350 2026 signal | KES 250 | KES 57,500 | Tourism and town cold drinks, lemonade slush, sorbet, sherbet, gum by kg, ice cream cups, and premium chocolate floats | Include in first research queue; Malindi is larger than Kakamega as an urban centre in current projections |
Calculated Daily Targets By Product Line
| Line | Share | Daily sales | Orders/day | GP/day | Operating note |
|---|---|---|---|---|---|
Packaged sweets and chocolate walkin at KES 230 avg ticket | 10.0% | KES 6,033 | 27 | KES 2,172 | Keep a tight impulse shelf but avoid over-weighting slow premium bars before footfall is proven. |
Khat-adjacent gum and assorted gum by kg walkin at KES 180 avg ticket | 14.0% | KES 8,446 | 47 | KES 3,210 | Prioritize Juicy Fruit style gum Mr Berry style gum Big G PK bubble gum gum balls and per-kg assorted gum near the till. |
Lemonade, slushies, and granita walkin at KES 220 avg ticket | 32.0% | KES 19,306 | 88 | KES 11,970 | Brand-led heat product; highest-quality citrus base, strong flavour ladder, and first visual signal. |
Sorbet, sherbet, pops, and iced fruit drinks walkin at KES 230 avg ticket | 18.0% | KES 10,860 | 48 | KES 6,081 | Use local fruit in cold batch formats with stop-sell controls for high-waste fruit. |
Ice cream cups, sundaes, and custom buckets mixed at KES 420 avg ticket | 12.0% | KES 7,240 | 18 | KES 3,403 | Use KES 100-300 entry cups plus buckets; sell Snickers Mars Twix Bounty M&M's and Maltesers mainly as mix-ins. |
Bottomless drink passes walkin at KES 650 avg ticket | 10.0% | KES 6,033 | 10 | KES 3,620 | One purchase opens the active drink board; timed seatings only with premium dairy and float refills capped tighter. |
Online gifts, hampers, and party orders online at KES 1,500 avg ticket | 4.0% | KES 2,413 | 2 | KES 1,014 | Keep online gifts as upside after the physical traffic and cold-drink repeat loop are proven. |
Lemonade Flavor Ladder
| Tier | Formats | Price | Standard | Validation |
|---|---|---|---|---|
Classic commuter entry drink and benchmark against dilute lemonade offers | still lemonade over ice classic lemon, lime, lemon-mint, lemon-ginger | KES 100-180 | sharp citrus first sip, visible pulp option, no watery finish | 80 drinks/day at 55%+ gross margin after day 14 |
Frozen Signature visual brand hero for afternoons, campus, beach, and evening traffic | lemonade slush and granita frozen lemon, lemon-lime, mint limonana, tamarind lemon | KES 150-300 | dense ice crystals, bright acidity, served below 4C where practical | 120 cups/day at peak site with queue time under 4 minutes |
Fruit Ladder local-fruit margin builder and repeat variety engine | fruit lemonade slush and iced fruit drinks mango, passion, pineapple, watermelon, coconut, ukwaju, baobab where supply is clean | KES 180-350 | real fruit or verified pulp, Brix check per batch, no artificial-only hero flavours | three rotating flavours with 70%+ batch sell-through before close |
Frozen Fruit Cups cold dessert without making the shop an ice-cream parlour | sorbet, sherbet, Italian ice, and fruit pops mango-passion, pineapple-coconut, watermelon-lime, lemon-mint, tamarind | KES 120-500 | smooth scoop or clean ice texture, labelled dairy level, stop-sell after texture failure | 50 cups/pops/day with waste below 8% of prepared batch |
Premium Float upsell for dates, families, tourists, and late evening traffic | lemonade float, sherbet float, and cold dessert drink frozen lemonade float, passion sherbet float, pineapple coconut float, Twix lemon float | KES 300-450 | premium add-on must add texture or aroma, not only sugar | 20 premium floats/day with 40%+ attachment to base drink buyers |
Lemonade Quality Standards
Concentrated citrus profile
Every base batch should taste like lemon first, sugar second, water last.
Use a batch card for citrus volume, syrup volume, water, ice, and yield; reject watery batches before service.
Cold-chain feel
Serve still drinks ice-cold and frozen drinks with stable slush or granita texture.
Log service temperature, slush texture, ice usage, and melt complaints by shift.
Flavor ladder discipline
One classic, one frozen, two local-fruit, and one premium float option active at minimum.
Track sell-through by flavour and remove slow or waste-heavy flavours weekly.
Fresh fruit and pulp control
Fruit flavours must use fresh fruit or approved pulp with batch-level source and date.
Record supplier, batch date, Brix or taste check, spoilage, and rejected fruit.
Cold Drink Proof Signals
Creamy Inn sells classic and slush flavoured lemonade on delivery apps
KES 270-330Customers already see lemonade and lemonade slush as paid cold-drink formats, not only homemade juice.
Enter below the premium delivery price but win on stronger citrus, colder texture, and broader flavour choice.
Uber Eats and Bolt Food listings checked 2026-09-11
Low-price functional cold drinks have visible Kenya distribution
KES 60-70 entry packaged drinksMombasa and Malindi corridors can absorb frequent cold-drink purchasing when price and availability are right.
Use the absorption proof for cold-drink frequency, but keep the hero line non-caffeinated and fruit-led.
Azam, Power Play, Predator, and retailer listings checked 2026-09-11
Coast heat, transport, campus, beach, and nightlife dayparts match cold beverage repeat
KES 100-300 core Lemonade ticketThe best first-store test is drink units per hour by daypart, not premium confectionery shelf depth.
Count passers and sell-through by hour for classic lemonade, frozen lemonade, fruit slush, granita, and sorbet.
Lemonade first-store Coast scorecard and manual-footfall plan
Cold Drink Competitor Benchmark
Creamy Inn
Classic lemonade
Validates that customers already pay for lemonade in quick-service channels.
Field observation says the drink can read dilute; public listings do not prove concentration.
Make concentration the promise: stronger citrus, batch cards, visible lemon/mint garnish, and no watery finish.
Creamy Inn
Slush flavoured lemonade
Validates a higher-priced frozen lemonade ladder above a basic still drink.
The word flavoured can signal syrup-led rather than fruit-led quality.
Own frozen lemonade with real citrus, tamarind, passion, mango, and mint variants at KES 150-300 core pricing.
Creamy Inn
Vanilla, strawberry, and chocolate shakes
Shows family and student demand for creamy cold beverages.
Shakes are heavier, slower, and less thirst-quenching than sharp lemonade in Coast heat.
Use shakes as a secondary upsell; keep Lemonade led by refreshing citrus and fruit-ice formats.
Creamy Inn
Sundaes, waffles, and richer dessert beverages
Proves dessert beverage adjacency and add-on appetite.
This is indulgence-first, not refreshment-first.
Build premium lemonade floats and sherbet floats as the bridge: lighter than shakes, richer than still lemonade.
CJ's
Classic lemonade
Shows a higher-quality lemonade can include real fruit complexity and garnish, not only lemon-sugar-water.
Restaurant service is slower and higher-ticket than a quick Coast cold-drink counter.
Borrow the quality cues: pineapple lift, mint aroma, visible garnish, and fresh taste, but engineer for fast KES 100-300 service.
CJ's
Milkshakes
Validates mainstream demand for creamy flavour variety beyond basic soda.
Dairy shakes are indulgent and can be too heavy as the primary heat-relief product.
Use CJ's as the shake variety benchmark, then keep Lemonade lighter with sherbet floats, fruit slush, and only a few creamy upsells.
Java House
Lemonades, fresh juices, smoothies, iced teas
Shows cafe customers pay materially more for cold-drink variety and perceived quality.
Cafe pricing leaves room below it for an everyday Coast-specific specialist.
Use Java as the premium ceiling: Lemonade should feel fresher and more specialized while staying more accessible.
KFC
Combo soft drinks, water, juice, frozen/dessert drink adjacency
Proves value meals train customers to add a drink automatically.
Packaged soda is convenience, not a differentiated refreshment experience.
Make the drink itself the reason to visit, then build food/gum/confectionery attachments around it.
Artcaffe
Premium lemonades, shakes, smoothies, fresh juices
Confirms the upper end of the market pays for crafted cold drinks.
Premium cafe positioning is not repeat-priced for students, riders, commuters, and stage traffic.
Reserve KES 300-450 premium floats for upsell while defending a high-quality KES 100-300 core ladder.
Big Square
Signature lemonades and hand-spun shakes in food combos
Shows cold drinks can raise perceived value when bundled with food.
Food-led bundles make drinks supporting actors.
Reverse the bundle: sell lemonade first, then attach gum, fruit pops, sorbet cups, and light snacks.
Cold Drink Pilot Metrics
| Metric | Daypart | Target | Decision rule |
|---|---|---|---|
| Cold drink units per hour | 11:00-14:00, 14:00-18:00, 18:00-22:00, 22:00-02:00 | 25+ units/hour in the best two dayparts before lease commitment | If only one daypart works, choose a smaller site or kiosk-format launch. |
| M-Pesa repeat customers | weekly cohort | 30%+ of drink buyers repeat within 14 days | If repeat is weak, fix concentration, coldness, and flavour ladder before expanding stock. |
| Prepared batch waste | daily close | Under 8% for fruit slush, sorbet, and sherbet after week 2 | Demote flavours with high waste even if they look good on the menu. |
| Drink gross margin | daily close | 55%+ blended margin across classic, frozen, fruit, and premium float lines | Protect quality, then adjust size, garnish, and prep yield before raising entry price. |
M-Pesa B2C Float
- Confirmed balance
- KES 185,000
- Reserved
- KES 54,000
- Upcoming obligation
- KES 247,000
- Top-up needed
- KES 116,000
schedule_topup
Match Winksocial: show confirmed B2C float, reserve upcoming obligations, hold payouts when short, and schedule utility-account top-ups before supplier payment dates.
Last checked 2026-09-10T06:30:00+03:00; next top-up target 2026-09-13.
B2C Top-Up Schedule
| Payment | Obligation | Top-up | After top-up | Status |
|---|---|---|---|---|
Razco Foods / cold-chain anchor top up by 2026-09-13; pay 2026-09-15 | KES 142,000 | KES 70,000 | KES 201,000 | scheduled |
Fruit and Coast sweets suppliers top up by 2026-09-16; pay 2026-09-18 | KES 62,000 | KES 50,000 | KES 189,000 | needed |
Radbone Mars chocolate and packaging restock top up by 2026-09-20; pay 2026-09-22 | KES 43,000 | KES 0 | KES 146,000 | covered |
Operations Inventory Cover
| Item | Available | Demand/day | Cover | MOQ | Delivery and payment | Status |
|---|---|---|---|---|---|---|
Lemonade and slush base Coast fruit processor / LEMONADE-SLUSH-BASE | 420 | 96 | 4.4 days | 500 | delivery 2026-09-13 order by 2026-09-11; B2C payout 2026-09-15 | watch |
Mango and passion pulp Kilifi fresh fruit aggregator / FRUIT-PULP-MANGO-PASSION | 180 | 72 | 2.5 days | 300 | delivery 2026-09-12 order by 2026-09-10; B2C payout 2026-09-12 | reorder |
Lyons Maid scoop tubs Razco Foods / RAZCO-LM-SCOOP-4L | 64 | 12 | 5.3 days | 72 | delivery 2026-09-14 order by 2026-09-12; B2C payout 2026-09-15 | watch |
Mzuri mixed sweets Mzuri Sweets / MZURI-MIXED-SWEETS | 3200 | 310 | 10.3 days | 2400 | delivery 2026-09-18 order by 2026-09-15; B2C payout 2026-09-18 | ok |
Artisan chocolate gift boxes Brown's Food Co / LOCAL-CHOC-GIFTBOX-12 | 14 | 4 | 3.5 days | 24 | delivery 2026-09-16 order by 2026-09-11; B2C payout 2026-09-18 | stockout_risk |
Mars chocolate bars, miniatures, and toppings Radbone Clark Kenya Ltd / MARS-CHOC-MIXED-APR2026 | 430 | 38 | 11.3 days | 192 | delivery 2026-09-20 order by 2026-09-16; B2C payout 2026-09-22 | ok |
Partner Supplier Prequalification
| Supplier | Score | MOQ | Partner workflow | Performance | Action |
|---|---|---|---|---|---|
Razco Foods pay 2026-09-15 via mpesa_b2c | 94 | KES 120,000 | approved partners/onboarding -> supplier terms review | fill 96.0%, quality 94.0%, on-time 90.0% | Keep as cold-chain anchor; require melt-credit terms before second freezer. |
Kilifi fresh fruit aggregator pay 2026-09-12 via mpesa_b2c | 85 | KES 25,000 | conditional partners/onboarding -> inspection pending | fill 88.0%, quality 82.0%, on-time 86.0% | Approve only for batch-test fruit until spoilage and Brix consistency are measured. |
Mzuri Sweets pay 2026-09-18 via mpesa_b2c | 90 | KES 60,000 | approved partners/onboarding -> catalogue imported | fill 92.0%, quality 90.0%, on-time 84.0% | Use for packaged baseline, but do not let cakes pull the launch into bakery operations. |
Radbone Clark Kenya Ltd pay 2026-09-22 via mpesa_b2c | 92 | KES 43,000 | approved partners/onboarding -> Mars chocolate price list imported | fill 92.0%, quality 93.0%, on-time 88.0% | Use Mars as branded chocolate pull and cold-treat mix-in supply; monitor heat damage and low chocolate-basket margins. |
Brown's Food Co pay 2026-09-18 via mpesa_b2c | 84 | KES 45,000 | pending partners/onboarding -> premium quote required | fill 78.0%, quality 95.0%, on-time 72.0% | Use for pre-order gifting only until fill-rate and delivery reliability improve. |
Benchmark: use the partners app for onboarding/prequalification, then score suppliers from delivered inventory, quality acceptance, and on-time delivery before raising MOQs.
Ice Cream Suppliers
Razco Foods
Lyons Maid
Mass-market anchor
Priority quote for sticks, lollies, tubs, soft serve, cones, yogurts, and sauces.
Dairyland
Dairyland ice cream and chocolate
Secondary mass-market
Strong Kenyan brand with ice cream and chocolate adjacency.
Brown's Food Co
Delia's artisan ice cream
Premium artisan
Better for gifting, hotels, affluent residents, and online pre-orders.
Creambell
Creambell ice cream
Value or mid-market
Candidate if Coast distribution and freezer support are confirmed.
Brookside
Dairyfresh/Brookside dairy desserts
Large dairy candidate
Verify current frozen dessert lines and Coast distribution.
Sno Cream
Sno Cream
Heritage parlour candidate
Better as a collaboration or pop-up until wholesale terms are proven.
Yul's
Yul's homemade Italian ice cream
Coast local premium
Possible Coast-specific tubs, gelato-style cups, or weekend activation.
Ollama Daily Ice Cream Mix
Mtwapa Mango Skittles Cup
350ml loaded cup
vanilla, mango lime, skittles
KES 350 target retail
Passion Candy Crunch Cup
250ml scoop cup
vanilla, passion_fruit, mzuri_candy_crunch
KES 250 target retail
Pineapple Coconut Bounty Bucket
500ml bucket
vanilla, pineapple coconut, bounty_coconut_choc
KES 700 target retail
Banana Snickers Loaded Cup
350ml loaded cup
chocolate, banana, snickers_chunks
KES 350 target retail
Mocha Mars Float
400ml dessert drink
coffee chocolate, none, mars_caramel_choc
KES 450 target retail
Frozen Lemonade Twix Float
400ml dessert drink
lemonade vanilla, lemon, twix_crumble
KES 420 target retail
Local Fruit Inputs
Mango
dice or puree
Passion fruit
pulp swirl
Banana
slice at service
Pineapple
dice and drain
Coconut
toast flakes or coconut cream swirl
Bottomless Drink Attraction
| Scenario | Price | Cap | Pours | Sugar | Margin | Sales/day | Rule |
|---|---|---|---|---|---|---|---|
After-School Bottomless Drink Pass 15:00-17:30 for students and families | KES 450 | 520ml | 2.4 | 54g | 60.0% | KES 10,800 | Dine-in only; lemonade or iced fruit starter; one active cup; no sharing. Lower cap keeps school traffic controlled while still feeling generous in coastal heat. |
Off-Peak Lemonade And Slush Pass 11:00-13:00 and 16:00-18:00 for walk-in mall traffic | KES 550 | 700ml | 3.0 | 64g | 61.8% | KES 13,200 | One active cup; refill after cup returned; standard fruit bases only. Best brand-led heat product because Lemonade should own lemonade and slushies before adding hot-prep sweets. |
4PM-Late Bottomless Drink Pass 16:00-21:30 for after-work families, dates, and teens | KES 650 | 750ml | 3.1 | 72g | 60.0% | KES 26,000 | Rolling 60-minute seatings; last seating 20:30; dairy and float refills count as premium. Main social-content format if seating, refill pacing, and fruit prep are controlled. |
24-Hour Bottomless Drink Pass rolling 60-minute seatings for all-day and night traffic | KES 650 | 750ml | 3.0 | 70g | 60.0% | KES 44,900 | Available all day as timed seatings by shift; not an unlimited day pass. Works only if shift targets, refill caps, and menu availability are enforced in POS. |
Weekend Family Drink Table Saturday Sunday for families | KES 550 | 700ml | 3.0 | 66g | 58.2% | KES 15,400 | Family tables only; fruit-led flavours; one premium dairy refill per paid customer. Family format should pace refills so the table also buys confectionery and take-home buckets. |
Night Coffee Float And Slush Pass 22:00-06:00 for adults, night workers, and late traffic | KES 750 | 650ml | 2.4 | 70g | 58.0% | KES 9,000 | Prepaid or counter-controlled only; narrow menu; adult-oriented options only where legal and staffed. Night shift needs tighter control because dairy, coffee, and floats slow service more than lemonade. |
Party Bottomless Drink Session pre-booked 90 minutes for birthdays and groups | KES 850 | 900ml | 3.6 | 94g | 57.6% | KES 13,600 | Prepaid booking; batch-prepped bases; staff-controlled refill station. Longer session permits more refills but must be staffed and capped per person. |
24-Hour Drink Shift Plan
| Shift | Customers | Pours | Sales | GP | Staffing Rule |
|---|---|---|---|---|---|
Day Shift Bottomless Drinks 06:00-14:00, 8 seats at 45.0% | 18 | 41 | KES 9,900 | KES 5,940 | One blender or slush station shared with normal service; lead with lemonade, iced fruit drinks, and light granita. |
Peak Shift Bottomless Drinks 14:00-22:00, 12 seats at 67.0% | 40 | 124 | KES 26,000 | KES 15,600 | Dedicated drink operator during 16:00-21:00; rolling 60-minute seatings; dairy refills counted as premium. |
Night Shift Bottomless Drinks 22:00-06:00, 6 seats at 50.0% | 12 | 29 | KES 9,000 | KES 5,220 | Prepaid or counter-controlled only; keep menu to lemonade slush, coffee shake, mocha float, and one iced fruit option. |
Custom Ice Cream Buckets
| Format | Retail | Cost | Margin | Rule |
|---|---|---|---|---|
Build Your Scoop Cup 250 250ml via Lyons Maid | KES 250 | KES 135 | 46.0% | 1 mix-ins included. Fast affordable cup with Oreo crumbs, Skittles, or Mzuri candy. |
Loaded Treat Cup 350 350ml via Lyons Maid | KES 350 | KES 200 | 42.9% | 2 mix-ins included. Best daily impulse price point. |
Custom Bucket 500ML 500ml via Lyons Maid | KES 650 | KES 325 | 50.0% | 2 mix-ins included. Main family take-home product below the artisan 500ML benchmark. |
Custom Bucket 1L 1000ml via Lyons Maid | KES 1,200 | KES 570 | 52.5% | 3 mix-ins included. Strong online delivery basket and freezer-at-home order. |
Party Bucket 2L 2000ml via Lyons Maid | KES 2,200 | KES 1,100 | 50.0% | 4 mix-ins included. WhatsApp party and office pre-order. |
Artisan Custom 500ML 500ml via Artisan supplier | KES 950 | KES 660 | 30.5% | 2 mix-ins included. Uses a Delia's or Yul's style premium base; margin is lower but basket is higher. |
Artisan Custom 1L 1000ml via Artisan supplier | KES 1,800 | KES 1,220 | 32.2% | 3 mix-ins included. Premium pre-order only until demand is proven. |
Mix-In Menu
Oreo cookie crumb
Biscuit wholesaler or grocery distributor
Buy as 1kg crumb or broken biscuit bags; keep sealed and portioned.
Snickers chunks
Radbone Clark / Mars Wrigley chocolate line
Use quoted Snickers 40G bars as premium chopped mix-in; count as two standard mix-ins.
Twix crumble
Radbone Clark / Mars Wrigley chocolate line
Good for frozen lemonade floats, scoop cups, and chocolate buckets where biscuit crunch is acceptable.
Bounty coconut chocolate
Radbone Clark / Mars Wrigley chocolate line
Best with coconut, pineapple, mango, and sherbet or ice cream floats.
Mars caramel chocolate
Radbone Clark / Mars Wrigley chocolate line
Use for mocha floats and coffee shakes as a caramel-chocolate upsell.
Skittles candy
Radbone Clark / Mars Wrigley confectionery line
Works for colour and kids cups but manage hard texture in frozen buckets.
M&M Peanut
Radbone Clark / Mars Wrigley chocolate line
Premium mix-in for chocolate and vanilla bases.
M&M Chocolate
Radbone Clark / Mars Wrigley chocolate line
Use as a nut-free M&M option subject to label verification.
Maltesers crumble
Radbone Clark / Mars Wrigley chocolate line
Use as crushed topping to avoid whole-piece breakage.
Mars miniatures topping
Radbone Clark / Mars Wrigley chocolate line
Use miniature bags for party buckets and controlled toppings rather than whole-bar chopping.
Mzuri candy crunch
Mzuri sweets catalogue
Low-cost colour and margin builder.
Supplier Tiers
Razco Foods / Lyons Maid
Wholesale mass-market
Sticks, lollies, cones, tubs, soft-serve and scoop tubs
Price list, freezer loan terms, delivery days, returns, melt-credit
Dairyland, Creambell, Brookside/Dairyfresh
Wholesale mass-market
Alternative cups, tubs, and value packs
Price list, Coast cold-chain support, freezer branding terms
Delia's by Brown's, Yul's
Artisan premium
500ML and 1L premium custom pre-orders
Wholesale tubs, lead time, minimums, packaging, allergen terms
Sno Cream or Coast gelato maker
Parlour/local maker
Named limited flavours and local tourism appeal
Collaboration pricing, hygiene controls, delivery method
Global Menu Benchmarks
Cold Stone Creamery
Global/custom mix-in
Varies by location
Use frozen-slab theatre and custom mix-ins as the experience.
Dairy Queen
US/global
Varies by franchise
Use a blended soft/scoop format but sell local candy and chocolate mix-ins.
Baskin-Robbins
Global
Varies by shop
Use 500ML and 1L custom buckets for family and online orders.
Dairyland
Kenya retail
KES 290 on Carrefour Kenya
Use as second wholesale source and price-check against Lyons Maid tubs.
Delia's by Brown's
Kenya artisan
KES 800
Custom artisan buckets can price above mass-market Lyons Maid.
Yul's
Mombasa artisan/parlour
Price quote required
Use as a collaboration or limited local flavour partner.
Basket Costs and Composition
Mzuri impulse 50
walkin
KES 50
42.0% margin
4 x Mzuri Candies; 4 x Mzuri Toffee; 2 x Mzuri Bubble Gums
School snack pack 250
walkin
KES 250
46.8% margin
8 x Mzuri Lollipops; 10 x Mzuri Candies; 10 x Mzuri Toffee; 8 x Mzuri Bubble Gums; 6 x Mzuri Gum Balls
Orbit and Skittles 350
walkin
KES 350
25.0% margin
3 x Orbit Sweetmint 10P; 1 x Skittles Fruity 38G
Family mix 900
online
KES 900
27.2% margin
1 x Skittles Fruity 160G; 1 x Orbit Mix Fruit Bottle 20P; 16 x Mzuri Toffee
Online party 1500
online
KES 1,500
48.0% margin
50 x Mzuri Lollipops; 80 x Mzuri Candies; 80 x Mzuri Toffee; 40 x Mzuri Bubble Gums
Premium gum outer 1000
walkin
KES 1,000
25.0% margin
1 x PK Peppermint 4P; 1 x PK Menthol 4P
Office delivery 2500
online
KES 2,500
28.5% margin
10 x Orbit Peppermint 10P; 10 x Orbit Spearmint 10P; 4 x Skittles Fruity 38G; 40 x Mzuri Candies; 40 x Mzuri Toffee; 28 x Mzuri Bubble Gums
Chocolate impulse 510
walkin
KES 510
25.5% margin
1 x TWIX TWIN BAR 50G; 1 x SNICKERS STD SINGLE BAR 40G; 28 x Mzuri Candies
Chocolate family 1215
online
KES 1,215
21.0% margin
2 x SNICKERS 2PACK 2X35G; 2 x M&M'S PEANUT 45G; 1 x MALTESERS 37G; 8 x Mzuri Toffee
Chocolatier gift 2500
online
KES 2,500
45.0% margin
1 x Artisan Gift Box 12 Piece
Ice cream after-school 150
walkin
KES 150
50.0% margin
1 x Lyons Maid Choc Stick 60ML; 10 x Mzuri Candies; 5 x Mzuri Lollipops
Lyons family freezer 1000
online
KES 1,000
38.0% margin
2 x Lyons Maid Vanilla/Chocolate Tub 500ML; 2 x Skittles Fruity 38G; 4 x Mzuri Toffee
Soft scoop and sweets 300
walkin
KES 300
38.3% margin
2 x Lyons Maid 4L Scoop Tub; 20 x Mzuri Candies
Mzuri Tentative Price Catalogue
| Product | Packing | Cost | Retail | Opening |
|---|---|---|---|---|
Mzuri Lollipops Lollipops | 12 jars x 25 pieces | KES 4 | KES 10 | 20 |
Mzuri Candies Candies | 12 packets x 50 pieces | KES 3 | KES 5 | 20 |
Mzuri Bubble Gums Bubble gums | 12 packets x 50 pieces | KES 3.50 | KES 5 | 20 |
Mzuri Gum Balls Gum balls | 12 packets x 85 pieces | KES 3 | KES 5 | 10 |
Mzuri Toffee Toffee | 12 packets x 70 pieces | KES 2.50 | KES 5 | 20 |
Mzuri Cakes Cakes | 50 pieces x 12 grams | KES 7 | KES 10 | 20 |
Customer Share Of Purse
| Customer | Purchase | Monthly capture | What they buy |
|---|---|---|---|
School child or teen walkin | KES 250 | KES 400 22.2% of purse | Mzuri lollipops, candies, toffee, bubble gum, gum balls, Lyons Maid sticks |
Commuter or worker walkin | KES 500 | KES 500 20.0% of purse | Snickers, Twix, Orbit, Skittles, Mzuri top-ups |
Resident family online | KES 1,000 | KES 1,800 25.7% of purse | Skittles share pack, Orbit bottle, Mzuri toffee, party sweets, Lyons Maid tubs |
Tourist or nightlife buyer walkin | KES 500 | KES 1,000 22.2% of purse | Chocolate bars, premium gum, Skittles, scoop ice cream |
Office or event buyer online | KES 2,500 | KES 3,000 23.1% of purse | Orbit, Skittles, candy bowls, toffee bowls, party sweets, ice cream tubs |
Gift buyer online | KES 2,500 | KES 2,800 31.1% of purse | Artisan chocolate gift box, bonbons, premium chocolate bundles |
Per-Kg Formats
Mzuri lollipops per kg
55.6%KES 900/kg
250g minimum: KES 225
Mzuri candies per kg
29.4%KES 850/kg
250g minimum: KES 213
Mzuri bubble gum per kg
22.2%KES 900/kg
250g minimum: KES 225
Mzuri gum balls per kg
29.4%KES 850/kg
250g minimum: KES 213
Mzuri toffee per kg
44.4%KES 750/kg
250g minimum: KES 188
Mixed party sweets per kg
35.3%KES 850/kg
500g minimum: KES 425
Mtwapa Location Scenarios
Mtwapa Mall / Quickmart anchor
1201
passers/day at 12.0%
Strongest for disciplined POS inventory and family basket learning
Mtwapa town centre / matatu-stage edge
1602
passers/day at 9.0%
Higher raw traffic but more price-sensitive and smaller average basket
Mombasa-Malindi highway frontage / petrol-service node
1802
passers/day at 8.0%
Good for chocolate bars, gum, and cold add-ons but lower dwell time
Mtwapa Creek / hotel and nightlife cluster
1442
passers/day at 10.0%
Better as evening kiosk or delivery hub than pure daytime shop
School and residential cluster
1030
passers/day at 14.0%
Lower footfall can work if rent is lower and WhatsApp delivery is strong
Break-even Ladder
Operate
KES 775,680
rent plus fixed OPEX
Recover fit-out
KES 1,137,506
fit-out plus freezer payback
Open another shop
KES 1,607,411
KES 490,820 stock float
Ollama Queue
- Request
- lemonade.physical_shop.daily_targets.requested
- Result
- lemonade.physical_shop.daily_targets.completed
- Cadence
- daily close plus manual refresh
- Role
- Explain target variance, promo actions, reorder risks, basket-mix changes, and daily ice cream mix logic.